The Toyota Motor Corporation was founded in 1937 and began exporting its cars to the United States in 1958 with little impact on the market. After studying American manufacturing and marketing techniques, Toyota began to make inroads in the automotive market in the late 1960s. Today, it's the world's largest automaker. But it recorded $7.7 billion in losses in the first quarter of 2009, the largest ever by a Japanese automaker
Toyota's origins trace to the Toyoda Automatic Loom Company and its founder, Sakichi Toyoda, who developed a loom licensed to a British company for about 1 million yen. The licensing agreement financed the Toyota Motor Company under Toyoda's son, Kiichiro. Cars were built on a modest scale, with only 1,757 produced through 1943.
In December 1945, Toyota resumed civilian vehicle production, using a U.S. military training manual to improve management and employee productivity. Early cars were the 27-horsepower Toyopets, designed for fuel efficiency but also to handle Japan's unpaved roads. By 1955, an estimated 8,400 cars were rolling off the assembly line each year.
Read more: The History of Toyota Motors | eHow.com http://www.ehow.com/about_5369156_history-toyota-motors.html#ixzz1CFVvLhcx
Toyota's origins trace to the Toyoda Automatic Loom Company and its founder, Sakichi Toyoda, who developed a loom licensed to a British company for about 1 million yen. The licensing agreement financed the Toyota Motor Company under Toyoda's son, Kiichiro. Cars were built on a modest scale, with only 1,757 produced through 1943.
In December 1945, Toyota resumed civilian vehicle production, using a U.S. military training manual to improve management and employee productivity. Early cars were the 27-horsepower Toyopets, designed for fuel efficiency but also to handle Japan's unpaved roads. By 1955, an estimated 8,400 cars were rolling off the assembly line each year.
Read more: The History of Toyota Motors | eHow.com http://www.ehow.com/about_5369156_history-toyota-motors.html#ixzz1CFVvLhcx
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