HYUNDAI

Hyundai Motor Company is a Korean automaker, headquartered in Seoul, South Korea. A Korean word which stands for “modernity”, Hyundai Motor is a division of the Hyundai Kia Automotive Group that manages Kia Motors as well. The company’s slogan reads as “Drive your way”, while the logo is a slanted, stylized “H”, symbolizing the company shaking hands with its customer. A relative newcomer to the automobile industry, Hyundai has, nonetheless, grown to become one of the world’s largest car makers in just over three decades. Though there had been numerous obstacles, the company overcame all the odds and earned global recognition for the advanced technology and excellent quality. The company has been continuously pressing ahead to achieve its goals of ranking amongst the world’s elite automakers.

Hyundai Motor Company was founded by Chung Ju-Yung in 1947, as Hyundai Engineering and Constructions Company. The company was later established as Hyundai Motor Company in 1967. Cortina was the first model released by Hyundai, in collaboration with Ford Motor Company, in 1968. In 1975, Hyundai launched its first domestic car, Pony, which was powered by Japan’s Mitsubishi engines. The company started exporting cars to Ecuador, in the following year and then followed with exports to the Benelux countries (Belgium, Netherlands and Luxemburg). Pony was exported to Canada also where it surpassed expectations and became the top-selling car in the Canadian market.

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