The Tata Nano is a low-cost, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market.
Tata Motors began selling its "one-lakh car" in March, 2009. The cheapest car in the world today, though the price continues to risedue to increasing material costs, it is an exemplary example of Gandhian engineering, a concept involving deep frugality and a willingness to challenge conventional wisdom.
In 2008 the Financial Times reported: "if ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." "Homegrown engineering" is a relative term here as much of the systems and parts used in the Nano may not have been developed or produced in India.
While the cars has sold over 200K units, disappointing November, 2010, sales figures have made some rethink current opinion that selling no frills products to the poor will be a winning strategy in the future.
The nickname, "one-lakh car" is due to the Nano's low price point, near 100,000 (one lakh rupees).
Tata Motors began selling its "one-lakh car" in March, 2009. The cheapest car in the world today, though the price continues to risedue to increasing material costs, it is an exemplary example of Gandhian engineering, a concept involving deep frugality and a willingness to challenge conventional wisdom.
In 2008 the Financial Times reported: "if ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." "Homegrown engineering" is a relative term here as much of the systems and parts used in the Nano may not have been developed or produced in India.
While the cars has sold over 200K units, disappointing November, 2010, sales figures have made some rethink current opinion that selling no frills products to the poor will be a winning strategy in the future.
The nickname, "one-lakh car" is due to the Nano's low price point, near 100,000 (one lakh rupees).
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| Manufacturer Tata Motors Also called The People's Car Production 2008–present Assembly Pantnagar, Uttarkhand, India Charodi, Gujarat, India (since June 2010) Class City car Body style(s) 4-door Layout RR layout Engine(s) 2 cylinder SOHC petrol Boschmulti-point fuel injection (singleinjector) all aluminium 624 cc(38 cu in) Transmission(s) 4 speed synchromesh withoverdrive in 4th Wheelbase 2,230 mm (87.8 in) Length 3,099 mm (122.0 in) Width 1,495 mm (58.9 in) Height 1,652 mm (65.0 in) Kerb weight 600 kg (1,300 lb)–635 kg (1,400 lb) Designer Girish Wagh, Justin Norek of Trilix, Pierre Castinel | |
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Seeing an opportunity in the great number of Indian families with two-wheeled rather than four-wheeled vehicles, Tata Motors began development of an affordable car in 2003.The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low-cost Indian labor.
The introduction of the Nano received much media attention due to its low price.
The Nano's development was foreshadowed by the 2005 success of the affordable, 4-wheeled Tata Ace truckAnnouncing the vehicle as the least expensive production car in the world, Tata aimed for a starting price of one lakh, or 100,000, rupees. This was approximately US$2000 at the time. As of December, 2010, the cheapest Nano costs around US$2900.
Rapidly rising material prices(up 13% to 23% over the car’s development time) caused the car to be priced somewhat higher than 1 lakh (US$ 2,270).
In late October 2010, Reuters reported that prices of the car will be raised by an average of 9,000 rupees (US$202) from November because of rising material costs
The introduction of the Nano received much media attention due to its low price.
The Nano's development was foreshadowed by the 2005 success of the affordable, 4-wheeled Tata Ace truckAnnouncing the vehicle as the least expensive production car in the world, Tata aimed for a starting price of one lakh, or 100,000, rupees. This was approximately US$2000 at the time. As of December, 2010, the cheapest Nano costs around US$2900.
Rapidly rising material prices(up 13% to 23% over the car’s development time) caused the car to be priced somewhat higher than 1 lakh (US$ 2,270).
In late October 2010, Reuters reported that prices of the car will be raised by an average of 9,000 rupees (US$202) from November because of rising material costs
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